Projects
Projects and case studies.
Professional experience, client projects and own ventures. For each one, my role, the scope of the work and, where there is verifiable data, the result.
01 · Experience and clients
Experience and client projects.
One in-house role in banking and five client projects, with my responsibility in each.
Banking · AndorraMoraBanc GroupEmployment · 2022 - 2026Head of Digital Marketing (2022 - 2026): five websites on Adobe Experience Manager, lead management, online advertising and SEO.Read the case study →morabanc.adOnline education · USALaura Coe · Little Soul SchoolClient · ongoing2 AI agentsMarketing and user experience support for the founder of an online school: two websites, student journey, Kajabi and AI.Read the case study →littlesoul.schoolOnline fitness · SpainTrèvol TVClient · ongoing2 AI agentsAcquisition, launches, retention and user experience for a subscription fitness platform.Read the case study →tvtrevollleida.com
Gutters · AlicanteDon CanalónClient · ongoingA long-standing client: website, SEO, Google Ads, social media and analytics for a gutter company with over 25 years in business.Read the case study →doncanalon.esMarine conservation · InternationalConservation DiverClient · completed projectUX/UI redesign for an organisation with centres in five countries.Read the case study →conservationdiver.comMarine conservation · Non-profitInnoceanaClient · ongoingOn-demand digital marketing consulting and web infrastructure administration for an ocean conservation organisation.Read the case study →innoceana.org
02 · Own ventures
Companies and own ventures.
My current business, an executive support service and the agency I ran from 2013 to 2021.
Executive support · AndorraDelega PartnersOwn ventureExecutive, administrative and personal support in Andorra for companies, individuals and international professionals.Read the case study →delega.adAgency and media networkEsfera TextualOwn company · 2013 - 2021Digital marketing agency and media network (2013 - 2021): websites, SEO, advertising, social media and website maintenance for clients in five countries.Read the case study →
03 · Other work
During my time at Andornet.
Online marketing for the agency's accounts, from 2021 to 2022.
Tourism · AndorraGrandvaliraDigital marketing: online visibility, acquisition campaigns and digital presence management.
Media · AndorraRTVA AndorraWeb performance and Core Web Vitals: identifying improvements and technical optimisation of its online radio and TV platforms.
Retail · AndorraGrup PyrénéesDigital presence and online strategy.
Health · Andorra and SpainAndorran pharmaciesSEO and digital marketing for Andorran pharmacies selling into Spain: acquisition in a market far larger and more competitive than the local one.
HospitalityHotelsSEO and digital marketing for hotels, focused on visibility in the searches that lead to a booking.
E-commerceSMEs and online shopsSearch visibility and digital presence for small businesses, mostly e-commerce, so they could compete for visibility with larger brands.