Acquisition
Campaigns to bring new subscribers to the platform.
Subscription online fitness
Acquisition, activation and retention for an online fitness platform.
I run marketing for Trèvol TV, a subscription platform for online fitness classes, end to end: acquisition, launches, retention and user experience.
01Context
Trèvol TV offers online zumba, pilates, yoga, functional training and nutrition programmes. In a subscription model, acquisition is only half the job: the business depends on users training month after month.
02The challenge
Increase recurring use of the platform and reactivate inactive users with communications segmented by registration status, activity and interest.
03Approach and execution
Launches
Planning and execution of the platform's launches.
Activation and retention
Email campaigns segmented by status (active, inactive and unregistered users), discipline and language.
UX/UI
User experience and interface improvements on the platform.
AI with specialised agents
Automation of the platform's marketing tasks with specialised AI agents.
04Highlights
01 · Acquisition
Start for free
The invitation to start for free sits in the header, before visitors are asked to explore the whole catalogue.
02 · Catalogue architecture
Classes by discipline
The offer is organised by the activity users already have in mind: zumba, pilates, yoga, functional training and more.
03 · Needs-led experience
Training when short on time
A home page block offers classes for people who are short on time.
04 · Content discovery
Choosing who to train with
The instructor becomes another way to find the right class.
05 · Offer design
From classes to programmes
Navigation separates recurring classes from paid programmes, which are more structured paths.