Website built for quotes
A Spanish and English website with a page for each service line (gutters, wall copings, anti-bird protection, decorative tanks and flashing) and the free on-site assessment as the main call to action.
Made-to-measure gutters and wall copings
A long-standing partnership: all the digital marketing for a local gutter company.
For years I have run the digital marketing of Don Canalón (Bricocanal Levante), a company in the province of Alicante specialising in made-to-measure aluminium gutters: the website, organic search, Google Ads, social media and analytics.
01Context
Don Canalón installs seamless aluminium, copper and zinc gutters, wall copings and anti-bird systems across the province of Alicante, and has been in business for over 25 years. The relationship started in my Esfera Textual years and continues today.
02The challenge
Make a local service business show up when someone in the area searches for gutters, and turn that search into an on-site assessment or a quote request.
03Approach and execution
Local organic search
SEO for gutter and wall coping searches in the province of Alicante, with content for each service and the service area.
Google Ads
Set-up and continuous optimisation of the search campaigns in the service area.
Social media
Management of the brand's social media.
Analytics and cookies
Set-up of the website's analytics and cookie consent.
Maintenance and evolution
Technical maintenance of the website and continuous improvements over the years.
04Highlights
01 · Commercial architecture
One entry point per service
The home page splits the offer into gutters, wall copings and complementary solutions that customers recognise before getting in touch.
02 · Copy and conversion
A page built for quotes
The seamless gutter page explains the service while keeping the quote request in view.
03 · Local content
Answers for the area
Frequently asked questions about materials and installation, with the towns served.
04 · Acquisition
Free assessment
The form offers a home assessment as a clear next step.
05 · Visual proof
Installed work
The gallery shows real installations of a solution that is hard to judge from text alone.