Website built for quotes
A Spanish and English website with a page for each service line (gutters, wall copings, anti-bird protection, decorative tanks and flashing) and the free on-site assessment as the main call to action.
Made-to-measure gutters and wall copings
A long-standing partnership: all the digital marketing for a local gutter company.
For years I have run the digital marketing of Don Canalón (Bricocanal Levante), a company in the province of Alicante specialising in made-to-measure aluminium gutters: the website, organic search, Google Ads, social media and analytics.
01Context and need
Don Canalón installs seamless aluminium, copper and zinc gutters, wall copings and anti-bird systems across the province of Alicante, and has been in business for over 25 years. The relationship started in my Esfera Textual years and continues today.
Make a local service business show up when someone in the area searches for gutters, and turn that search into an on-site assessment or a quote request.
02My responsibility
I am responsible for all the company's digital channels (website, local SEO, Google Ads, social media and analytics) and for making them work together towards a quote request. Sales, quotes and installation are handled by the company.
Working with
- The company
- Installation team
Photos and on-site material come from the installation team.
03Method
- 01
Analysis
Campaigns, search behaviour, website pages and lead generation opportunities.
- 02
Planning
Content, ads, targeting and sales messages geared towards quote requests.
- 03
Delivery
Digital advertising, social media content, product and service copy and photography of completed work.
- 04
Optimisation
Landing pages, conversion, SEO and visibility in AI search, in Spanish and English.
04What I did
Local search: SEO and Google Ads
SEO for gutter and wall coping searches across the province of Alicante, with content by service and area, plus search campaigns in the service area with ongoing optimisation.
Social media and analytics
Management of the brand's social media and set-up of the website's analytics and cookie consent.
Maintenance and evolution
Technical maintenance of the website and continuous improvements over the years.
05Key decisions
- →Always address customers formally
A professional tone, consistent with the company's positioning.
- →Photos of real installations
Show the finished work, with the construction details visible.
- →Copy written for search intent
Useful for searchers and free of unverified technical claims.
- →Controlled website changes
Revise the copy while keeping the design, so changes carry no risk.
06Highlights
01 · Commercial architecture
One entry point per service
The home page splits the offer into gutters, wall copings and complementary solutions that customers recognise before getting in touch.
02 · Copy and conversion
A page built for quotes
The seamless gutter page explains the service while keeping the quote request in view.
03 · Local content
Answers for the area
Frequently asked questions about materials and installation, with the towns served.
04 · Acquisition
Free assessment
The form offers a home assessment as a clear next step.
05 · Visual proof
Installed work
The gallery shows real installations of a solution that is hard to judge from text alone.