I support Laura Coe with the marketing and user experience of her personal brand and her school, Little Soul School. The scope is not fixed: it shifts with her priorities and has included the student journey across both websites, the sales funnel, email marketing, the course offer on Kajabi and the AI agents.
2 AI agentsLittle Soul School is Laura Coe's online personal development school in the United States. lauracoe.com is her personal brand, with an online shop. Two brands from the same founder that have to work as a single system.
Turn a founder's vision into a coherent digital system: two aligned websites, a clear experience for students, an offer that is easy to understand, a sales funnel and sustainable content production.
My role is to support the founder with the marketing and user experience of both brands, with a scope that shifts with her priorities. It has included the student journey across the websites and Kajabi, the funnel and email, how courses and community are organised, the strategy documentation and the AI agents. Brand direction, course content and final decisions belong to the founder.
The course offer and editorial decisions belong to the founder.
Two independent agents, each with its own team of sub-agents. They can work separately and talk to each other: for example, the Social Media Operator can use the reels prepared by the Podcast Editor.
Do a community manager's job end to end: propose, debate, lay out and publish social media content.
How it worksTurn the school's raw audio into edited episodes and video pieces ready to use.
How it worksThe founder approves before anything is published.
Programmes, certifications, materials, commercial structure and the student journey.
New website, reusable Kajabi pages, payments, access, recordings and student communications.
A classified, traceable source library, with originals kept separate from derived materials.
Specialised agents for social media and video content, with quality checks and human approval.
The student journey from first contact to course: a natural path from lauracoe.com to the school, free access as a first experience, learning paths that are easy to recognise, programme pages with a clear sequence and next step, and the same page structure on Kajabi for every class.
A full redesign of Little Soul School with new calls to action, and a redesign of lauracoe.com with an online shop. A dedicated design system keeps both brands consistent.
Sales funnel and email marketing for acquisition and sales. Courses, community and automations on Kajabi, plus the architecture of the offer.
Strategic brand documentation that underpins all the work, including the AI's.
Instead of copying the architecture of lauracoe.com.
To avoid conflicts between processes and keep the originals intact.
Instagram second and Facebook in support, following the founder's direction.
No AI-generated content is scheduled without approval.
The «Teacher» block on lauracoe.com leads people who want to learn towards Little Soul School.
The school's home page offers free access so visitors can try the method before choosing a programme.
Classes, The Akashic Alignment and certification are presented as recognisable entry points to different ways of learning.
The Akashic Alignment page turns an abstract idea into content, a sequence and a clear next step.
A connected ecosystem for brand, sales and the student experience: redesigned main entry points, a structured funnel and offer, courses, community and automations on Kajabi, and a shared brand and content system.