Websites and online shop
A full redesign of Little Soul School with new calls to action, and a redesign of lauracoe.com with an online shop. A dedicated design system keeps both brands consistent.
Online education and personal development · 2023 - 2026
Marketing and operations for an online school.
I work with Laura Coe across her brand's whole digital ecosystem: both websites, the sales funnel, email marketing, strategy and, now, a content system that uses AI to automate much of the work.
01Context
Little Soul School is Laura Coe's online personal development school in the United States. lauracoe.com is her personal brand, with an online shop. Two brands from the same founder that have to work as a single system.
02The challenge
Turn a founder's vision into a digital system that runs on its own: consistent websites, a clear offer, a funnel that sells and content production that does not depend on hours of manual work.
03Approach and execution
Funnel, courses and email marketing
Sales funnel and email marketing for acquisition and sales. Courses, community and automations on Kajabi, plus the architecture of the offer.
Strategy and documentation
Strategic brand documentation that underpins all the work, including the AI's.
AI with specialised agents
Automation with specialised AI agents that work from the brand's documentation so everything they produce stays on brand.
04Highlights
01 · Cross-brand architecture
From the author to the school
The «Teacher» block on lauracoe.com leads people who want to learn towards Little Soul School.
02 · Acquisition and offer design
A free first experience
The school's home page offers free access so visitors can try the method before choosing a programme.
03 · Product organisation
Learning paths
Classes, The Akashic Alignment and certification are presented as recognisable entry points to different ways of learning.
04 · Communication and conversion
A programme explained step by step
The Akashic Alignment page turns an abstract idea into content, a sequence and a clear next step.
05Results
I turned two websites and a scattered training offer into a connected ecosystem of brand, sales and student experience: redesigned main entry points, a structured funnel and offer, courses, community and automations on Kajabi, and a shared brand and content system.