Brand and positioning
Positioning and a website in four languages (Catalan, Spanish, English and French), including the migration from the previous brand to mendiolapartners.ad.
Digital marketing and AI automation · 2025 - present
Digital marketing and AI automation for SMEs in Andorra.
Mendiola Partners is my current business. It combines websites, advertising and strategy with IA Core, an AI automation offer connected to each business's channels and tools.
Nestor, AI assistant01Context and need
Mendiola Partners offers small and medium-sized businesses in Andorra digital marketing and AI automation in a single service. IA Core applies my experience in lead generation and sales to customer service, organisation and follow-up, and is rolled out in phases to suit each business.
Build the brand, the offer and the AI products of a new agency from scratch, in a small, multilingual market.
02My responsibility
I run the project: the brand, the definition of the offer and the AI products, the website and lead generation. The products combine my own development with third-party tools (such as n8n, Supabase or OpenAI), which I do not own.
03AI products
IA Core is the core offer; Nestor and Instant reply are its first visible pieces.
Offer
IA Core
The core offer: AI automation connected to the business's channels and tools across four areas: calendar and bookings, email and admin, marketing and leads, and follow-up. It is rolled out in modules and phases.
- Calendar
- Marketing
- Follow-up
Agent
Nestor
The assistant on the Mendiola Partners website: it answers questions about the services, qualifies the lead and books a first assessment. It integrates n8n, Supabase and the OpenAI API with a custom-built WordPress plugin and dashboard.
- First response
- Qualification
- Bookings
Automation
Instant reply
An automatic first reply on WhatsApp to a business's contacts. It is not a full conversational agent.
- First reply
They combine my own development with third-party tools such as n8n, Supabase or OpenAI.
04Method
- 01
Strategy
Services, audiences, value proposition and commercial positioning.
- 02
Website and product
WordPress website, service structure, user experience and migration from the previous brand to mendiolapartners.ad.
- 03
Automation and AI
Design, implementation and testing of Nestor: first response, lead qualification and bookings.
- 04
Lead generation
90-day sales plan, prospecting, communication strategy and campaign proposals.
05What I've built
Lead generation plan
90-day sales plan, editorial calendar, original content series and Meta Ads campaign proposals.
06Key decisions
- →An offer that does not depend on AI alone
Websites, marketing, lead generation and applied technology, with AI as one piece among others.
- →Nestor built for conversion
Its goal is to book a first assessment, without needlessly long conversations.
- →Security by design
Separated access and protection against malicious instructions in the assistant.
- →Advertising once the basics are in place
Meta Ads campaigns were postponed until the offer, website and measurement were ready.