Brand and offer
Positioning, service offer and website.
Executive, administrative and personal support
Executive and administrative support for companies and professionals in Andorra.
Delega Partners is an executive, administrative and personal support service in Andorra. Its tagline sums it up: «Delegating isn't offloading tasks. It's no longer dragging them along».
01Context and need
It covers three areas (executive, administrative and personal support) for companies, individuals and international professionals operating in Andorra.
Launch a trust-based services brand in a small market, with an offer people understand at first glance.
02My responsibility
I handle the set-up and positioning of the project: defining the offer, the brand, the website and the lead generation plan.
Working with
- External developer
I prepared the technical brief for the website development.
03Method
- 01
Diagnosis
Business model, services, audiences, sales proposal and existing website.
- 02
Strategy
Businesses as the main market, with individuals and new residents as complementary segments.
- 03
Design and content
Website architecture, SEO, sales messaging, visual hierarchy and user experience.
- 04
Review and improvement
Pages, calls to action, forms and metadata, with conversion-focused improvements.
04What I've built
Marketing plan
An eight-week content calendar, Meta Ads strategy and video scripts.
Lead generation
Lead generation strategy focused on companies as the main segment.
05Key decisions
- →Businesses first
A proposal for each audience instead of one message for everyone.
- →Delegate without losing control
The service as an external execution layer, with follow-up, continuity and visibility; not a virtual assistant or hours for sale.
- →One page per need
Businesses, Individuals and Expats, each with its own motivations.
- →A restrained identity
Premium without flashy luxury cues or a tech-platform look.
- →Fix before growing
I found calls to action leading nowhere, incorrect metadata and forms that needed work, and proposed fixes.